Responsive web design allows a website to be viewed the same way either you are using a desktop, laptop, smartphone, phablet, tablet, and even game consoles or TVs.

The main goal of a responsive web design is to provide the exact same experience to the user no matter the screen size. From providing a good navigation menu to the same interactions on all devices. There may be some layout changes depending on the screen size and on the device capabilities. For example, someone using a smartphone may see all the content in one single column, and someone in a tablet will see that same content in a two columns format.

Some people tend to think that having a responsive web design is the same thing as having a mobile website. While having a responsive web design means you are using the same website which dynamically adapts to the different devices and browsers, with a mobile website you create a different website (using a different domain name).

So, why it’s so important to have a responsive web design?

  • Mobile usage is growing every month:

    Anywhere you look, people are always using their smartphones or tablets. Either searching on the Internet, seeing their email, giving a like on Facebook or making a retweet, people just keep using it. So, it’s very important to make sure users see exactly what you have to offer them on your website. And if you haven’t a responsive website yet, most probably they won’t be able to see it and they’ll leave.

  • User Experience:

    When someone visits your website, you want the user to be able to navigate and to find what he’s looking for. By providing the same intuitive kind of navigation menu and website in general for any devices, you’re giving your users the best experience possible.

  • Increased Conversion Rates:

    People are feeling more comfortable buying from their smartphones and tablets and the numbers are growing. So, having another source of revenues may be great for your overall business.

  • Save Time & Money:

    Rather than going to a mobile version of your website, choosing to have a responsive web design is a much better choice. You will be saving a lot of time and money developing the mobile website.

    But your savings won’t end here. It’s way easier for you to manage one website than two websites. Think about SEO and all your advertisement campaigns that you have running. Plus, if you were using a different domain name, how would you associate with your real business domain name? People would most probably be confused and might even think they were being deceived.

Having a responsive web design may be one factor that your business is missing. And this single factor may help you boost your sales.